The Real Don Draper & Me
If you’ve read my bio you may recall I worked for a guy named George Lois out of college. That’s George over there on the left, about 30 years before I ever met him. I came across this piece today...
View ArticleSocial Marketing Is Powered By Content
Image via Wikipedia We talk about our approach to social marketing being “rooted in brand, and powered by content.” We’ll cover the front half in an upcoming post. The back half is our take on The...
View ArticleWhat Is Social Media?
Video from the Holland-Mark Digital launch party, with a few simple questions… What is social media? How do marketers really feel about social media? What is the power of social media? Thanks to...
View ArticleThe Siren Song of Perfection
We’re getting close to the finish line on a handful of client projects right now, and I’ve observed that one of the biggest challenges “real marketers” have in embracing social systems is, for lack of...
View ArticleDuct Tape Content Marketing
Look at this piece of utter hackery at left. It breaks every rule of good marketing communications. It’s unfocused. It’s ugly. It has giant freaking dollar sign, for chrissakes. Blecch. And yet… I find...
View ArticleThe Last Advertising Agency on Earth
Funny-scary. Like Scream. The Last Advertising Agency On Earth from FITC on Vimeo.
View ArticleIt’s Time to Tackle the Unlearning Challenge
Brand managers who "get it" but need to deliver on revenue targets for next quarter sometimes feel caught in the crossfire between the social media jihadis and the old media diehards. In hopes of...
View ArticleHow To Sell
This post is about the most important but under-appreciated skill in business: Selling. I learned more about sales and marketing knocking on doors and selling kitchen knives across kitchen tables than...
View ArticleHelping Startups Tell Their Story
Mass Challenge is a great program to encourage the development of startups in Massachusetts, and we’ve been involved with it from the beginning. A couple weeks ago they asked us to pull together some...
View ArticleGrowing Your Business Through Social Media
Spoke at WBZ Radio’s business breakfast, on “Growing Your Business Through Social Media.” It was fun to be up there with Twitterati media darlings including the eminently practical Paul Gillin, the...
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